Aldi, Promo Marketing’s favorite budget grocery store brand, thought it was joking when it released a line of streetwear-inspired apparel in the U.K. But it actually ended up making some merch that was, as the streetwear kids say, fire.
Playing off that success, Aldi is back with a full line of branded merchandise, including apparel, footwear, drinkware, keychains and, of course, a tote bag. (Real Aldiheads know that you have to pay for a paper bag, so you’re better off bringing your own.)
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The merchandise line will drop nationwide on April 20, meaning American Aldi shoppers can finally rep their favorite discount grocery store without having to buy a hoodie from a U.K. reseller on eBay. And, since we live in the 21st Century, where everything can be done remotely, the merchandise will be available online for Instacart users.
Do you know what the best part is? Aldi is keeping things extremely on-brand, with all items available for under $10. According to Elite Daily, a water bottle will cost $7.99, socks are $3.99, a pajama set is $9.99, the tote is $8.99 and the slides are $5.99.
Those keychains ($1.49) double as coin holders, meaning you will always have quarters on you to unlock a cart for bigger hauls. That’s a neat touch that shoppers who frequent Aldi will no doubt appreciate.
This is more than just adding the logo to a product. The new Aldi merch takes into account the brand itself and the customer’s experience to create a product line that works as an extension of the brand.
